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  • kpi

    6 KPI Metrics You Should be Tracking for SaaS Business Success

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      Originally published by Oana Taveica, Client Success Manager at Avangate Data analysis can be difficult… Just a few years ago, marketers (rightfully) bemoaned the fact that the success of their digital strategies was difficult or even impossible to measure. But just a few years later, the rise of big data has brought with it ever-growing data collections that present these same marketers with a similar problem: how can we know which data to analyze to measure our success? Especially....


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  • marketing_technology_jan2015_600px

    The Increasing Fragmentation of SaaS

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      A case for “Why Adding a Reseller Strategy is important to survival.” … Originally published by Tomasz Tunguz, Venture Capitalist at Redpoint According to ChiefMarTec, in 2015 there are 1875 marketing technology companies, up from 947 last year. If the number of marketing software companies is any indication, there is a huge expansion in the number of SaaS companies in almost every segment including sales tools, engineering productivity, finance, and human resources. ....


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  • kpi

    6 KPI Metrics You Should be Tracking for SaaS Business Success

     Share on LinkedInShare on FacebookShare on Google+Tweet about this on Twitter

      Originally published by Oana Taveica, Client Success Manager at Avangate Data analysis can be difficult… Just a few years ago, marketers (rightfully) bemoaned the fact that the success of their digital strategies was difficult or even impossible to measure. But just a few years later, the rise of big data has brought with it ever-growing data collections that present these same marketers with a similar problem: how can we know which data to analyze to measure our success? Especially....


    Read more
  • marketing_technology_jan2015_600px

    The Increasing Fragmentation of SaaS

     Share on LinkedInShare on FacebookShare on Google+Tweet about this on Twitter

      A case for “Why Adding a Reseller Strategy is important to survival.” … Originally published by Tomasz Tunguz, Venture Capitalist at Redpoint According to ChiefMarTec, in 2015 there are 1875 marketing technology companies, up from 947 last year. If the number of marketing software companies is any indication, there is a huge expansion in the number of SaaS companies in almost every segment including sales tools, engineering productivity, finance, and human resources. ....


    Read more
  • 375_250-chasing_money

    3 Lessons I Learned From A Harbortouch VAR

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      Originally published by Business Solutions Magazine, by Mike Monocello I recently had a conversation with a veteran retail and restaurant IT reseller who sells Harbortouch along with other traditional POS products. I say traditional only in the sense that Harbortouch’s business model, if you aren’t aware, is a hardware- and software-as-a-service model. That is, merchants sign a 3-year agreement and pay monthly for their POS system rather than a lump sum. If something breaks, ....


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  • CrossingTheSaaSm

    Live Online – “SaaSMAX Partner Perspectives: Secrets to Successfully Building A SaaS Solution Provider Practice”

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    With an inaugural online live event Friday, July 17th,  the CrossingTheSaaSm “PartnerPerspectives” Series will bring together a panel of successful SaaS Solution Providers to educate SaaS Partners and SaaS Vendor marketing & channel executives on  how they’re identifying, evaluating, adopting, selling and implementing SaaS solutions for their client base.   Learn more and register. You will meet : Jamie Lin,  Founder & CEO of Gizmo Global, Emeryville, CA.  ....


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