Monday, July 21, 2014

SaaSMAX Recognized by CRN as a 2014 Emerging Vendor

List Highlights Hottest Tech Startups Impacting the IT Channel, Technology Industry 

San Diego, California, July 21, 2014 – SaaSMAX Corp., the ultimate value-add SaaS Marketplace and distribution platform for business cloud apps and resellers, announced today it has been recognized as one of 2014’s hottest emerging technology vendors by CRN, the top news source for solution providers and the IT channel.  The annual Emerging Vendors list identifies up-and-coming technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers.

SaaSMAX is a unique marketplace platform with tools and services that enable Solution Providers to identify meet and conduct business with top-rated Software-as-a-Service applications that are reseller-friendly.  Most vendors in SaaSMAX provide Solution Providers with generous recurring-revenue commission opportunities and special SaaSMAX-only offers ranging from 10% to 50%.  Solution Providers join SaaSMAX to efficiently identify the optimal business cloud software for their specific customers’ needs, to leverage the personal relationships SaaSMAX provides with top-rated SaaS vendors and to conduct business with those vendors using the most optimal marketing and transaction processes.

“Solution providers are always on the hunt for the next big technology trend so that they can bring new solutions to their customers before they even know they need them. These vendors are on the forefront of IT innovation and are offering products and services that channel partners can use to stay ahead of the competition,” said Robert Faletra, CEO of The Channel Company, publisher of CRN.  “We congratulate 2014’s Emerging Vendors for creating the next wave of technology that will drive the IT industry forward and for opening the door to new, unique solutions from the IT channel.”

“SaaSMAX is honored to be among the selected Emerging Vendors,” stated SaaSMAX CEO Dina Moskowitz.  “It is good to know that our efforts to help Solution Providers bring exciting high-value SaaS applications to Main Street customers is becoming widely accepted.  And it’s great to see so many SaaSMAX SaaS companies and SaaSMAX Resellers profiting from the value we’re providing”   

Companies included in CRN’s 2014 Emerging Vendors list were founded in 2008 or later and are actively working with channel partners in North America. The list, along with information about each vendor, will be published in CRN’s August 2014 issue and will also be available online at

About SaaSMAX Corp.
SaaSMAX Corp. is the ultimate Value-Add SaaS Marketplace for business cloud software vendors (“SaaS Vendors”) and resellers to create new revenues and partner opportunities. Resellers can now find and compare SaaS Apps AND manage deal registrations, affiliate tools and commissions, all in one place. SaaS Vendors now have the ultimate neutral venue to showcase their solutions to relevant B2B Resellers and Buyers, plus marketing support and tools to track sales conversions and commissions. Learn more at 

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

Thursday, July 17, 2014

ChannelLine Article: "SaaSMAX Sees Great Opportunity in Channel-Focused SaaS Marketplace"

By Mark Cox
For the full article visit:
Online marketplaces for software-as-a-service are all the rage. The big distributors have them. Many individual organizations have them, from large ones like to the small. Google, of course, has one. However SaaSMAX, a San Diego-based marketplace, believes that they have carved out a unique and profitable niche in the market, proactively constructing links between app vendors and app resellers.
The company was formed in 2011, and is led by Dina Moskowitz, who previously founded and ran an online data storage company, Critical Digital Data Solutions. After selling that, she looked for a new opportunity in the SaaS world, and seized upon the idea of a channel-focused SaaS marketplace.
“Before this, I didn’t understand how significant the channel was to the adoption of SaaS software,” Moskowitz said. “Very few app vendors understand the channel’s importance today. Very few apps are being developed with a knowledge of how to leverage the reseller channel out there.”
The company spent 2011 developing their platform, and began hiring an executive team with deep channel experience.
“Since then, we have been bringing on resellers and SaaS vendors, learning what pricing models would work best, and how to best engage the SaaS community,” Moskowitz said. “We launched our commercial platform last fall.” They also began extensive outreach to channel organizations like CompTIA and SMBNation, and won some channel awards.
Moskowitz said that even though there is extensive competition in this space, that competition does not serve all the channel market, and doesn’t maximize opportunities for many of those it does serve.  Google may be the 800 lb gorilla of the online world, but Moskowitz said that when they contacted ISVs and vendors who were using the Google Marketplace, they found a lot of interest from businesses who were only making $5 per user per year on a Google sale.
“We are also much more proactive than Google,” she said. “We are a SaaS distributor of the future, and we provide vendors with direct marketing, like webinars and email campaigns and social media. We get to know resellers joining SaaSMAX and make introductions with appropriate vendors. We also introduce SaaS vendors to each other where there are opportunities to collaborate.
“SaaS vendors want to find advisors who can help them extend their reach, and they don’t know how to reach them, so there is a gap,” Moskowitz added. “A lot of SaaS companies got their early customers in their local areas, and they have difficulties when they have to reach out to the total available market because they don’t know those areas that are remote to them. This is a way that they get known to Main Street communities.”
All three large broadline distributors in North America now run their own SaaS marketplaces, but Moskowitz said they don’t have a major negative impact on SaaSMAX’s business because there are real differences between the SaaSMAX model and the distributors’ models.
“There is some overlap but not a lot,” she said. “We think SaaS distribution is more about the marketing and matchmaking as opposed to being in the middle of the transaction.”
SaaSMAX also works with many app vendors whose products are niche to many IT solution providers, but who have very large channels, in areas like accounting and HR.
“We do pure SaaS, not cloud infrastructure,” Moskowitz said. “We attract these vendors whose products aren’t really IT channel, but who are still sold by many solution providers. Most of our registered resellers are from the IT channel, but we’ve had good success matching up the IT channel with apps for the legal sector, and apps for making your own website.” They’ve also signed up Google App, Salesforce and other ‘born in the cloud’ resellers who aren’t typically customers of the broadline distributors.
Many of the vendors it attracts are small, but SaaSMAX has also attracted some larger vendors because they can reach the IT channel through SaaSMAX at a much lower cost than distribution for SaaS.
Citrix joined us a few weeks ago,” Moskowitz said. “A broadline distribution model is not aligned with their low-cost SaaS model for this particular type of distribution. We have an affordable way of getting to the channels without the investment that is in distribution, so compared to that, their investment and cost is next to nothing.”  AVG, a billion dollar company, is also on SaaSMAX, as is Soonr, a document management platform with hundreds of thousands of users.
“Some of these app vendors have their own marketplaces, but they still need a home and a place to be found,” Moskowitz said.
“We are focused on the range of small to large SaaS apps in an ecosystem that’s geared to maximizing the business relationships,” said Keith Newman, SaasMAX’s VP Channel Business Development. “We have a lot of SaaS companies that couldn’t afford to build a partner network, but also large SaaS companies who want to work below where their current partners are playing.”
Between 120 and 130 vendors, with approximately 150 apps, have signed up. About 500 resellers have enrolled, with another 20,000 on opt-in lists who are following SaaSMAX.
“There’s no cost to resellers to join, but we do verify their site and talk to them before we give them access, so we don’t let just everyone in,” Moskowitz said.
A community with peer recommendations is one of the things that is scheduled to be added to the site. So are automated tools, which make things more efficient. Moskowitz said that a deal management engine and a transaction engine are in development now.
“It has been surprising and gratifying how broadly accepted the SaaSMAX platform is,” Newman said. “We are getting a lot of inbound queries about everything from white label to basic relationships.”
For the full article visit:

Sunday, July 6, 2014

Momentum for Reseller-Friendly Business Cloud Software is Growing - SaaSMAX July Update

Hello SaaSMAX Community,

With summer here and the second half of the year kicking in, we invite you to set aside some time to learn about the newest Reseller-Friendly SaaS Apps available on the SaaSMAX Marketplace, listed and linked below.

Also, SaaSMAX is excited to announce that we just entered into an exciting business relationship with IBM Websphere that's the first of its kind in the US.  Contact us to learn details about how it might benefit your company or your clients.

agiloft Over 2.5 million users at organizations ranging from small enterprises to U.S. government agencies and Fortune 100 companies depend onAgiloft’s innovative applications for Help Desk, Contract Management, Custom Workflow, and more.learn more

mhrnetmHRnet is a comprehensive solution supporting the management of „strategic” HR area, provided in SaaS model providing correct identification, effective planning and multi-dimensional analysis of employees’ potential as well as constant optimization of the undertaken activities.learn more

globoGO!Enterprise MDM by Globo Mobile is designed to provide IT administrators a single console to manage and secure corporate and individual-liable devices (BYOD) regardless of operating system, carrier, or email platform.learn more

oneloyaltyOne Loyalty Network is a retail businessess platform that handles all your social media campaigns, email and text image advertising.learn more is a cloud-based management dashboard is the complete solution for SMBs to engage their workforce; creating teams that are aware and awesomely productive. learn more

rsupportRemoteCall + Visual Pack is the answer to long frustrating support calls that allows you to instantly streams live video from a customer's mobile device directly to Support Agents so they can see the problem.learn more

bluestoneBlueStone Nexus is the lead collection and management solution that works anywhere you are—a trade show, conference, client meeting or even a restaurant—with all the features you want or need.Profile Coming Soon

cloudnine discoveryCloudNine Discovery enables law firms to save time and money by consolidating all their eDiscovery collection, processing and review requirements into one resource. Profile Coming Soon

perfectformsPerfectForms workflow software offers a flexible, yet powerful environment to map your workflows, design your user interfaces and build powerful reports and automate HR, finance, sales and support processes.learn more

Wednesday, June 18, 2014

SnAPPshot Webinar: RELEVVANT Marketing Campaign Management Platform

RELEVVANT Marketing Campaign Management

Marketers' Bridge to All DataThe Relevvant Marketing Orchestration Platform offers best-in-class solutions for each marketing channel. This is the only platform that allows marketers to easily create informed, multi-layered campaign strategies - learn how in this SnAPPshot webinar! You'll meet Fawad Khan, who will show you how and why your customers will be interested in adopting Relevvant and how you can make money with this great upsell opportunity!

SnAPPshot webinars are 15-20 minute live events which help busy Solution Providers to identify great new recurring revenue opportunities.  

10:00am - 10:30am Pacific Time (1:00pm - 1:30pm) Eastern

Event Url:

Monday, June 9, 2014

Easily Manage Your Business Travel Expenses with TripScanner, Now on SaaSMAX!

An Easier Way to Manage Business Travel Expenses
Business Travel is the second largest controllable expense for most organizations.  Whether you are a law firm or consulting firm, manufacturer or retailer, for-profit or non-profit, you probably have execs, salespeople and account managers, field service teams or other employees who need to travel in order to grow and sustain your business.
Ironically, many organizations have little to no control over their travel spending.  According to the Global Business Travel Association, only 21% of U.S. organizations mandate that employees book through a preferred travel agency.  For the remaining 79%, employees are free to book their business trips through any website, app, or travel agency that they like.
Why, you might ask, do so many organizations take such a loose approach to managing travel costs?  After all, this is a major expense line. 
Some are turned-off by the high fees charged by travel agencies.  Why, they may ask, should we pay an agency to book travel reservations when we can do it online for free?  Others may prefer to use consumer websites, like Expedia or KAYAK, finding them more user-friendly.  And some may feel that they can get better prices on the Internet, by taking advantage of alternative websites like AirBNB, HotWire and Priceline.
If you’re a CFO, how do you let your business travelers take advantage of all these great websites and apps, while getting the reports and controls you need to manage this important expense? 
That's where TripScanner comes in.  Our solution is designed for organizations that want to manage their travel costs, while giving employees the freedom to choose where and how to book their travel arrangements.

Here's how TripScanner works:
When an employee needs to book a business trip, they can go on any website or app and make their reservation.  TripScanner obtains the reservation details via email, and gets to work.
Our technology generates real-time reports, so you can monitor your company's travel spending, have all your employees' itineraries in one place, and locate employees in case of an emergency. 
TripScanner also checks to ensure that each reservation complies with your organization’s travel policy.  If it doesn't, we automatically alert you so you can take action.
Best of all, TripScanner helps organizations save money.  For each reservation, we keep searching daily for better prices, and alert the employee if we find one.  That way, they can re-book and save money on flights, hotels, and car rental.  Our data shows that companies can save up to 30% on hotels and 40% on car rentals through this unique system.  Sometimes, employees can even upgrade to a better hotel or car at no extra cost to the company.
Why, you may ask, do companies need any travel management system at all?  Why not simply use your expense management system to control travel costs?
There are a few problems with this approach.  First, there can be a 30-45 day lag between the time of booking a trip and submitting an expense report.  If someone stayed at the Ritz, or booked a first-class flight, it’s too late to do anything about it if you first learn about it a month later. 
Second, organizations are responsible for providing “duty of care” for their employees.  If there’s a hurricane in Florida, you have a responsibility to identify employees traveling to that destination and make sure that they are safe.  Your expense management system only tells you where people have been, not where they are currently.
Finally, there’s the matter of saving money.  Travel managements solutions like TripScanner, as well as traditional travel agencies, offer tools that can reduce your travel costs.  Expense management solutions only tell you what you have already spent.
For all of these reasons, it’s important for organizations to have a travel management system like TripScanner, to control travel spending, drive savings, and ensure employee safety.
To learn more about TripScanner and our simple, flexible approach to travel management, we invite you to check-out our profile on SaaSMAX, or visit our website at  We also invite SaaSMAX resellers to contact us to learn about our attractive reseller program.
About TripScanner
TripScanner is a travel technology company based in Brooklyn, NY.  It offers a simple, affordable solution that helps companies control their travel spending, while giving employees the freedom to book through any website, app, or travel agency.

Ethan Laub
Founder and CEO, TripScanner
Phone:  (707) 877-6178