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Recently there was a lot of discussion around if there are truly “10x engineers” or not. It’s a complicated topic.
But one thing that is clearly true — there are 10x Features. Talk to any experienced SaaS sales leader in a competitive space. She’ll agree.
What’s a 10x Feature? It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition. Period. Not always, but often.