3 business metrics SaaS leaders must master (and stop arguing about)

Originally published on VentureBeat

Over the years, I’ve had the honor of listening to and learning from many smart business leaders. I’ve even been fortunate enough to participate in a few of their conversations.

But while there are many worthwhile conversations happening in the SaaS (Software as a Service) industry, I struggle to patiently listen when debates surface around key SaaS business metrics. To me, there is no debate. This is one aspect of SaaS that is cut and dry.

So when I watch SaaS leaders become argumentative with each other as they discuss the finer points of fundamental concepts such as MRR (monthly recurring revenue) or churn rate, I find myself wondering:

What are they really arguing about?

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