How Customer Segmentation Can Boost Partner Enablement

Aside from “providing great service” and establishing a “strong relationship” with their partners, what are some of the more creative and unique ways that vendors and distributors can increase both partner enablement and engagement? Per a blog post that appeared recently on Channel Dynamics, its also about providing training on what these products do, in addition to how you can sell them?

Click here to read the full blog and to learn more about these tactics that include looking at products from the customer’s perspective, as well as a specific segmentation example.

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