Defining the Channel with Channel Futures and Thought Influencers

In our world, we use the expression “the channel” quite a lot. However, it can be difficult for somebody new in the industry to understand exactly what that means.

Defining it can be a challenge for us as well due to the fact that a wide array of definitions fall under the category.

Luckily, Maggie Miller, Content Marketing Director for Channel Futures, was able to interview various thought influencers at the 2018 Channel Partners Expo in Las Vegas and provide some answers for us:

Content was originally posted on Channel Futures and can be found here.

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