It’s a known fact that “playing favorites” in any industry is a big concern for vendors that are working with a diverse partnership base. That being said, it doesn’t have to be this way, especially as social media has become more of the norm when it comes to communication and support.
But is there a way to promote each other’s businesses so that it’s a two-way street, and everyone is getting a fair shake? We recently came across a blog by Channel Maven Consulting as posted on their site, which discusses this exact topic. Click here to read more, and to find out how you can begin to master this two-way strategy.