New ISVs are constantly emerging and racing to develop solutions for the cloud market. Many of these businesses are focusing primarily on software production. As a result, they often end up neglecting their sales and marketing strategies.
This article by Mike Monocello (featuring SaaSMAX CEO Dina Moskowitz) reveals the common mistakes that ISVs are making and how to improve them. By tweaking their sales approach, businesses can improve the focus of their audience and ensure long-term success.
Check out DevPro Journal for more interesting news and advice regarding the SaaS channel.