IOT PLAYBOOK Podcast Chat with Guest Jay McBain
SOURCE: IOT PLAYBOOK, JANUARY 6, 2020
Jay McBain is an analyst who focuses on channels, partnerships, and alliances. He is constantly looking at the future of channels and takes a unique stance on IoT products because they are facilitating major advancements in the channel space. Jay works in twenty-seven different industries, which gives him a broader scope of the nuanced trends and opportunities being driven by IoT. For partners, vendors, and audience members alike, channels are an integral part of doing business and IoT continues to make them better.
The Largest Opportunity for the Channel
Jay thinks that IoT is going to represent the largest opportunity for the channel because unlike AI, IoT products are here NOW. Partners are using IoT to do multi-million dollar deals, and we are starting to see how IoT is being integrated with other industries, what solutions are working, and how the services can be replicated. This is not a matter of speculation or projection; this is happening right now. There are proven results, frameworks, and business models that mitigate the risk and open the door to anyone who is willing to put in the legwork and win business.