ISVs: Mistakes to Avoid When Building a Reseller Partner Program

Are you an ISV that’s planning on starting a reseller partner program? SaaSMAX Founder and CEO, Dina Moskowitz, recently published an article on DevPro Journal detailing some of the common mistakes made by companies attempting to get into the channel.

In the article Dina states, “Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we find this to be a very common theme.”

Click here to read the full article and learn what you can do to avoid making common mistakes revolving around scheduling, call planning and pitching to resellers.

Interested in reading more insights from SaaSMAX’s own staff? Check out these articles:

Leave a Reply

Your email address will not be published. Required fields are marked *