Your Most Powerful Tool for Improving Client Relationships

improving client relationships

The Age of Instant Communication (Sort Of)

In today’s streamlined, modern world, businesses can connect with each other instantaneously. Deals can be made with the click of a button. Nowadays, many businesses are making lucrative arrangements without ever physically meeting with each other. This is especially true in the SaaS market – everything tends to happen over email or meeting room apps.

Digital communication is the new norm and for good reason – it’s instantaneous, efficient and provides the interacting users with records of everything said. It’s not completely without flaw, however.

While it’s generally easier to send an email to a client or a coworker, a quick response is not necessarily guaranteed. Ever spent multiple days waiting for a crucial response? That can be frustrating but try not to take it too personally.

It’s easy to forget that there’s a real person on the other end of your message with a laundry list of tasks that they must complete. Additionally, as this article points out, the ethereal nature of email and text leads to the notion that you don’t need to respond instantly, even if the message is important.

Conversely, it’s easy to become complacent and tell yourself that once the email is sent, the matter is done. It’s out of your hands and all you need to do is wait. Simply untrue.

Utilizing Your Most Powerful Tool

Instead of giving yourself anxiety over a potentially missed connection, simply pick up the phone and make a call to check up on your client. It sounds simplistic and basic, but people often forget that the simplest solution is often the best.

Remember that a phone call allows you to directly address the issue in real time with no misinterpreted messages. I’ve found, too, that most clients are generally happy that you took the time to talk with them at all and work through the problem.

The phone call is one of your most powerful tools for improving client relationships, especially so when you work remotely and rarely (if ever) see your clients. They are more than a collection of messages sitting on your screen. They’re your business partners. Treat your communication with them as though you work directly across from them in your office. Your client relationships will become much stronger for it.

No matter your industry, your position or your level of experience, communication is key. Period. Clear communication is the most important aspect of every business relationship that you will ever have.

So stop worrying and pick up the phone.

Alastor Vyohr is a San Diego-based writer and editor, presently working as SaaSMAX's Content Developer.

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