Rising above the noise #2Crossing the Channel Chasm with SaaSMAX

Rising Above the Noise: 3 Successful Channel Chiefs Discuss Recruiting and Activating Partners

A SaaSMAX Crossing the Channel Chasm Webinar

January 24, 2020 at 10am PT/1pm ET

SaaSMAX, the place where SaaS & Technology Channel Executives come to fast-track their reseller channel programs, hosted its first webinar of 2020 in its Crossing the Channel Chasm Series with a bold topic and great line up.

Titled “Rising Above the Noise: 3 Successful Channel Chiefs Discuss Recruiting and Activating Partners”, the webinar covers what current strategies are currently working to successfully recruit resellers and what strategies are working to activate resellers.

 

Resellers and Channel Partners are inundated with vendor-driven emails, cold calls, voicemails, online calendar invites, requests to attend demos…and it’s all become noise that resellers are just tuning out to. “It is like every channel recruiter calling me is desperate to sign me up,” says Amy Babinchak, Founder and CEO of Harbor Computer Services, “and yet they don’t even know if I am fit for their service or product.”

SaaSMAX Vice President and Channel Chief Clinton Gatewood hosted a very insightful, candid and tough-love discussion with Jean O’Neill, VP Channel at Cyxtera Technologies, Randy Fahrbach, Sr. Manager, North America Channel at LogMeIn and Mike Nobers, Director, Global Channel Sales at InfoSec Institute, on what vendors can do to break through the deafening noise, to close and activate the right reseller partners.

About SaaSMAX Corp.  SaaSMAX Corp. is the place where SaaS & Technology Channel Executives come to fast-track their indirect channel prograhttps://youtu.be/twpSQDvZoUEms through data-driven, automated reseller partner discovery, partner segmentation and grading, and partner activation.  It’s PartnerOptimizer™ platform is the only Partner Discovery platform in the 2019 Forrester Channel Software Technology Stack.  SaaSMAX is a 2017 Gartner Cool Vendor—SaaS with Innovative Business Models, and a 2018 Channel Futures Channel Influencer. To learn more about SaaSMAX: www.SaaSMAX.com; Blog: www.WiseSaaS.com; Twitter @SaaSMAX.

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