Right-Channel-Metric

The Top Five Wrong & Right KPIs used by VPs of Channel Sales

Originally published by Successful Channels

Even the most sophisticated, global, multi-billion-dollar annual sales channel organizations make these same basic mistakes over-and-over again.   Why do they keep choosing the wrong KPIs (Key Performance Indicators) to select, measure, and track their partner’s performance?  They do this because they are choosing the “obvious” metrics that, with little thought, appear to be the right ones to focus on. Unfortunately, these decisions are costing channel organizations millions of dollars in missed growth opportunities and profitability.   Let’s start with the top five worst KPIs to select for your channel organization…

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