The 10x Feature is Real. At Least, for a While. What’s Yours?

Originally published by by Jason Lemkin, SaaStr

Recently there was a lot of discussion around if there are truly “10x engineers” or not.  It’s a complicated topic.

But one thing that is clearly true — there are 10x Features.  Talk to any experienced SaaS sales leader in a competitive space.  She’ll agree.

What’s a 10x Feature?  It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition.  Period.  Not always, but often. 

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