Channel Marketers Need To Become Community Marketers — Here’s How

Originally published by , Principal Analyst, Channel Partnerships & Alliances

A lot has changed in the 25-plus years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychologies, behaviors, and journeys have created a whirlwind of change for vendors, distributors, and partners alike.

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