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Gartner’s Tiffani Bova Says Endless Possibilities Abound for IT Channel Partners – IF You’re Paying Attention

Gartner’s distinguished Enterprise Cloud Research Analyst Tiffani Bova offers wisdom to the IT Channel at The Channel Company’s NexGenCloud Conference

By Keith Newman, IT Channel Media Veteran and VP Media & Business Development, SaaSMAX Corp.

December 5, 2014, San Diego, California – “What can technology do for (your) business?” asked Tiffani Bova, Gartner VP and Distinguished Analyst in her presentation “Top 10 Cloud and Business Trends” at the NexGenCloud Conference last week in San Diego. Bottom line: “When you stop thinking about the technology for technology sake, the possibilities become endless. However, if you’re not paying attention you will not be able to respond, and incumbency is not a guarantee to future success,” she noted.

Bova, speaking at The Channel Company’s prestigious event, explained to the IT Channel that “The Cloud has become the platform for the next transition -it’s not the “end” state…so become a Cloud-first channel company. Bova provided many examples demonstrating that the Cloud is changing everything – not simply because it’s “the Cloud”, but because it facilitates innovation and the creation of new businesses that impact older businesses – from media to Disney to light bulbs to healthcare practices. They are all increasingly driven to change themselves into technology companies.

Bova also emphasized to Channel Partners that they need to focus on having the right people with the right skills, and make sure they’re in the right positions, “Employ the right people or risk being left behind,” she said.

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