SaaSMAX Founder & CEO Featured In This Month’s “Channel Partners”

Tapped by “Channel Partners” to give members of the channel community advice on SaaS service providers, Dina Moskowitz is a featured contributor in this month’s issue (pages 25-29)

To read the article in its entirety and submissions from all of this month’s contributors, including Lawrence Walsh, Khali Henderson, Jo Peterson & Manon Buettner, Rauline Ochs, Scott Kinka, click here! (Volume 2 Issue 10)

“5 Tips For Finding the Right Cloud Provider” by Dina Moskowitz, SaaSMAX Founder & CEO

Over the past several years, thousands of SaaS and cloud apps have been launched into the market, providing new solutions to business and operational processes, IT infrastructure, communications infrastructure and just about anything else you can think of. We can expect to see thousands more launched as traditional software applications convert to SaaS, new SaaS apps are developed for specialized processes (e.g., managing wireless access points or call centers) and new subcategories of apps are introduced for vertical markets (e.g., point-of-sale apps for single- and multistore owners or kiosks, etc.).

The years ahead will be very profitable and exciting for solution providers, resellers and other trusted advisers that are willing to invest the time to research which SaaS and cloud apps would be right for their customers. Smart vendor selection will turn into more reliable long-term recurring revenue. However, there is no question that it can be a daunting task unless you tackle it with structure and method. 

Below are a few suggestions of how to structure and add method to successful and profitable vendor selection:

1. Focus on your customer’s needs, not cloud.

2. Use customer requirements as top-level filters.

3. Perform due diligence about how your client’s data will be treated.

4. Evaluate terms and conditions in licensing agreements.

5. Consider your own criteria when selecting a provider

In summary, being smart about selecting the right SaaS and cloud app providers for your customer will require some time and a learning curve up front. But done right, the rewards can be multiyear recurring revenue from providers that are happy to compensate you for your investment and client-retention efforts. And the better your selections are up front, the more trust and influence you will have with your clients as you recommend and sell additional solutions. 

Above are excerpts from Ms. Moskowitz’s contribution. For the whole article click here 

Leave a Reply

Your email address will not be published. Required fields are marked *